Social video is one of the most important development on the internet since the beginning of the 21st century. With the decreasing costs of web hosting and improving technology it has become more accessible to post video's online.
So what is a social video? Social video covers the possibility to communicate about a video on a website. Website visitors are able to comment, share and give them certain values. These values can be used to categories the video's and rank them popularity. The most popular social video website is of course YouTube. YouTube has more than a billion users. That's almost one third of all the internet users in the world. Would't it be great if your video is available for all those people?
Social media and marketing
Video adds a strong visual factor to the experience of the consumer. In a economy where there is an increasing surplus and the experience become's more important, is the use of video in social media a strong marketing method. There are different uses of an social video. For example.You can make a promotional video to increase your business sales, enquirers and revenues or create a explainer video to convert visitors into clients.